With a focus on attracting new students in an increasingly competitive landscape, the challenge was to create a website that not only drives and supports applications but also provides a seamless and intuitive user experience. The new site needed to showcase the college’s creative spirit through a rich visual experience while laying the groundwork for future growth.

Hereford College of Arts is a place that champions individuality, creativity, and ambition where students master their craft and develop as brave, forward-thinking professionals.

To make the experience truly personal, we introduced features that empower users to curate their own journey. Visitors can like pages and save content into a unique, tailored collection meaning the content you’ve personally selected is uniquely yours. Additionally, the site suggests relevant content based on user interests, ensuring every experience feels intuitive, meaningful, and crafted to their needs.

Reflecting the college’s bravery and creative energy, we designed a standout feature on the homepage that invites users to draw, explore, and express themselves directly on the digital canvas. This embraces the bold, hands-on spirit of the college. This bold approach is further amplified through a carefully selected typeface inspired by the hand-crafted nature of the courses on offer. Together, these elements celebrate the college’s unique blend of traditional craftsmanship and modern creativity, encouraging users to be as brave and imaginative as the community they’re about to join.

The result is a vibrant, engaging, and future-ready platform that not only inspires and empowers but also reflects the courage, craft, and creativity at the heart of the college.